The FirstOntario Performing Arts Centre (PAC) is building a team committed to strengthening our understanding of, and our relationship with, our diverse public.We are looking for a strategic, innovative, and collaborative marketing and communications leader to take on the role of Marketing and Communications Manager, a critical member of this team.
ABOUT THE PAC
Opening our doors in 2015, the FirstOntario Performing Arts Centre (the PAC) is a 95,000 square foot arts and culture hub located in downtown St. Catharines, Ontario, serving the Greater Niagara region. The centre features 4 separate venues under one roof as well as an outdoor performance space, and is supported by a team of 25 full-time, and 40 part-time staff and over 100 volunteers. Events showcase music, dance, theatre, film, comedy, speakers, meetings, and community gatherings, ranging from 200-800-person capacity. Built as part of a downtown revitalization and cultural renaissance plan, the PAC has become a home to local arts groups and organizations throughout the Niagara region. The PAC is also in a rich, long-term programmatic and operating partnership with Brock University.
The PAC provides a platform to share the artist’s unique voice showcasing diverse stories, history and lived experiences. We believe that healthy communities are built through arts and cultural engagement and that our individual and collective identities are shaped through the stories told. We engage audiences across the Niagara Region by showcasing local, national, and international artists. We also engage youth through school programming and work with social service organizations to remove barriers for under-served community members to experience the arts. Our community partnerships are built with Equity, Diversity, Inclusion at the forefront: partnerships with Brock University and various community organizations support work with local Black, Indigenous, Racialized and 2SLQBTQQIA+ artists.
Our mandate includes being a presenter and curator of live performing arts and entertainment, an economic driver for our City and region, and providing a vital support network for Niagara artists and arts organizations.
Working closely with the Head of Programming and Marketing (P&M), the Marketing and Communications Manager is responsible for fostering and building on the relationship between the PAC and the public. Responsibilities include leading the marketing and communications team in promoting events, programs, activities, facilities, and branding, by developing and implementing marketing strategies that are analytically driven and aligned with the PAC’s strategic direction.
Using market research and analysis to direct marketing strategies and brand positioning, the Marketing and Communications Manager will develop and tactically roll out customer-oriented marketing campaigns, promotional materials and deliverables on time, and on budget, while meeting revenue targets. Astute financial management is integral to this role.
To ensure marketing strategies are integrative and responsive to the goals of the PAC as a whole, the Marketing and Communications Manager will skillfully collaborate with key positions both within their department and inter-departmentally. The Marketing and Communications Manager is also expected to utilize innovative marketing channels to target new and existing segments and help to drive meaningful audience, visitor, and membership growth and engagement.
To be successful in this position, the Marketing and Communications Manager must be an effective relationship builder who is creative, analytical, self-driven and strategically focused.
Strategic Marketing and Communications Planning
- Work closely with the Head of P&M to design, develop, and execute multi-faceted marketing and communications strategies that are both customer-focused and data-driven.
- Oversee the implementation of all public relations efforts on behalf of the PAC.
- Lead the rollout and execution of marketing campaigns.
- Establish and manage key performance indicators (KPIs) and metrics.
- Identify opportunities to further enhance strategic marketing and communications initiatives.
- With guidance from the Head of P&M, set and administer the annual marketing and sponsorship budget.
Managing Marketing & Communications Team
- Oversee the work and performance of the team in a manner that promotes working cohesively and collaboratively within the department as well as inter-departmentally.
- Effectively communicate to the team the department goals and objectives while also seeking to provide them with the tools and resources to perform their respective jobs at an optimal level.
- In partnership with the Head of P&M, recruit, select, train and develop team members.
- Mentor, coach, and support team members in their day-to-day responsibilities, and in the achievement of their departmental and job-specific objectives, through effective performance evaluation processes.
Internal & External Contact Collaboration & Relationship Management
- Develop a close and collaborative working relationship with the Ticketing Services Manager to ensure that box office, marketing, and communications strategies are responsive to changes in market trends.
- Work collaboratively with various departments to promote the PAC events.
- Be a key PAC advocate by building strong, effective relationships within the community.
Research, Analysis & Digital Marketing Innovation
- Conduct audience research and audit the marketing needs for various departments to produce increasingly effective and innovative marketing programs, campaigns, and initiatives.
- Oversee and manage the effectiveness of strategies, programs, and platforms.
- Develop and oversee the integration of digital media marketing strategies.
- Track and measure the success of marketing strategies and initiatives through robust data and market analysis to provide ROI reporting and strategic direction to all relevant stakeholders.
KEY CANDIDATE COMPETENCIES
- Ability to build working relationships and meaningfully collaborate with internal and external contacts.
- Extensive knowledge of marketing strategies, channels, branding and best practices.
- Strong copywriting, budget development and negotiation skills.
- Ability to effectively analyze and interpret marketing data.
- Ability to manage, motivate and evaluate the work of a team.
- Knowledge of and experience with digital and print marketing, content marketing, and social media marketing platforms and systems.
- Proficiency with HTML, content management systems, and design software.
OUR PAC EMPLOYEE PROMISE
Working at the PAC means embracing the values of collaboration, creativity, care and continued learning. We offer a robust health and dental benefits plan including an employee assistance program and extended health care, pension plan, opportunities for learning and growth and vacation flexibility. The PAC is a casual, creative environment that offers an open-concept, pet-friendly workplace, supports flexible work schedules and believes in the importance of a healthy work-life balance.
- Bachelor’s degree or diploma in marketing, advertising, communications, or a related field, preferred.
- At least five (5) years’ experience in a managerial marketing role, leading teams and being accountable for the design and execution of marketing and/or communications budgets and strategies, required.
- Experience working with audience, ticketing, and CRM systems, required. (AudienceView, preferred).
- Experience working for a professional performing arts centre or major entertainment venue, preferred.
- Established portfolio of media and PR contacts, an asset.
HOW TO APPLY
If you think your experience and career aspirations are aligned with this opportunity – please send your resume to [email protected].
The FirstOntario Performing Arts Centre is an equal-opportunity employer, and we believe that our organization is stronger when we have a team that reflects our region’s diversity.
At the FirstOntario Performing Arts Centre, a diverse, inclusive, and equitable workplace is one where all employees and volunteers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected. Managers commit to a nondiscriminatory leadership and provide equal opportunity for employment and advancement in their department, programs, and work environment. All the PAC employees will respect and value diverse life experiences and heritages and ensure that all voices within their team and the FirstOntario PAC are valued and heard.
We encourage applications from all qualified individuals and will consider accessibility accommodations to applicants upon request.