Altius Franchise Group

FRANCHISE SALES COORDINATOR
St. Catharines, Ontario | Hybrid / Remote | Full-Time

About the Role
Altius Franchise Group is seeking a highly organized, relationship-driven Franchise Sales Coordinator to manage the early stages of the franchise candidate journey. This role combines candidate engagement, CRM management, lead qualification, follow-up, and sales coordination, with direct visibility across Sales, Marketing, and Operations. This position will be supporting primarily Franchise Grade leads, which is a managed website of Altius Franchise Group.

Job Location

St. Catharines, Ontario

Responsibilities

Key Responsibilities
Candidate Engagement & Qualification
• Conduct outbound calls and follow-up with prospective franchise candidates.
• Respond quickly to new inquiries and maintain disciplined follow-up and nurture activity.
• Understand candidate goals, timing, geography, experience, financial readiness, and franchise interests.
• Assess candidates against established criteria and identify those ready to advance to a Franchise Advisor.
• Input appropriate notes and field properties to complete context on candidate motivations, concerns, financial position, geography, and timing.
CRM & Pipeline Management
• Maintain accurate, complete, and current candidate records in HubSpot CRM.
• Ensure notes, pipeline stages, lead source, activity history, required fields, and next steps are documented.
• Audit for duplicates, missing information, incorrect stages, and stalled or inactive candidates daily.
• Support CRM reporting, workflows, automation, and process improvement by making suggestions and assessing gaps.
Sales & Marketing Coordination
• Monitor lead volume, quality, response rates, and conversion by campaign, brand, and source.
• Identify gaps in lead flow, candidate engagement, or follow-up and share findings with Sales and Marketing.
• Provide feedback on recurring candidate questions, objections, market trends, and campaign performance.

Qualifications

What We're Looking For
• Excellent telephone, verbal, and written communication skills.
• Strong relationship-building ability and comfort with high-volume outbound calling.
• Highly organized with strong attention to detail and follow-through.
• Experience working with a CRM; HubSpot experience preferred.
• Comfort working toward measurable performance targets and managing a high volume of candidate activity.
• Ability to recognize patterns, gaps, and conversion issues.
• Comfort working independently and collaboratively across Sales and Marketing.
• Proficiency with Microsoft Office, Google Workspace, and common business technology.
Previous franchise experience is an asset but not required. Relevant backgrounds include inside sales, recruiting, business development, customer success, real estate, financial services, hospitality, professional services, or other consultative sales environments.

Work Hours

Hybrid / Remote | Full-Time

Location & Travel

This position is based in Ontario, Canada, with flexibility to work remotely or from our St. Catharines office. The successful candidate must be available during established company business hours and comfortable supporting candidates across Canada and the United States. Occasional travel within Canada and the United States is required.

For more information on this position, kindly apply to [email protected] with a cover letter and CV.